Visiting Church Marketing Sucks, I've found a familiar ad, it's from Igreja Universal do Reino de Deus, a church that have gotten the higher growth rates in Brazil due prosperity theology, confronting afro-brazilian cults with tools imported from them to a Christian environment. Many teologists are discussing if this church is Christian or not, but this kind of model had also spread in hundreds of other independent churches in my country. I can find at list 10 churches like that in my 40 minuntes way to my job.
They spreaded not only with buildings but also at TV (Universal has two TV stations) and radio, mostly pirates. Due this growth with buildings and at media, people in Brazil are starting to relate overall evangelical church with this kind of church. This kind of idea has become a great obstacle to plant a new church here in Brazil.
I kid in my brazilian blog that many people complain that we are importing churching models from US and we have a brazilian model exported! By this time, unfortunately!
See how Church Marketing Sucks saw this.
Tag - Igreja Universal; church marketing
Skype:lfbatista
4 comments:
Thanks for sharing about the ad and your observations. Marketing is a tough topic to approach for churches, especially when a church is just opening "to the public." I'm interested to know more about your church plant! I'm part of a church plant with Kairos in west Los Angeles, which is how I found out about your blog.
Thank you for visiting, Melissa! Good to know you're from Kairos, I have been in touch with JR Woodwar and I have follow Kairos trhough your site, I sent some articles to Dream Awakener also.
I would love to share about our church plant, I have written a little here in this blog, but I can also write more details to you. Write me and I answer you.
Blessings
I do know some things about marketing and I do know a little bit about the church too... But if we want to combine those things, we have to listen to the words of our Master first. I wonder whether today's business professionals would label Him as a good marketeer. But He gathered a lot of attention and an impressive crowd of followers too!
“If anyone would come after me, he must deny himself and take up his cross and follow me.”
“If the world hates you, keep in mind that it hated me first. If you belonged to the world, it would love you as its own. As it is, you do not belong to the world, but I have chosen you out of the world. That is why the world hates you. Remember the words I spoke to you: 'No servant is greater than his master.' If they persecuted me, they will persecute you also.”
Let's put these quotes in our church advertisements! ;-)
Thanks for leaving a comment on my blog, Luis. Blessings for 2007 from the Netherlands! Oh, and before I forget, could you please send me one of these free miracle cloths? I need something to wipe away my tears.
Hi Louis - I was the anonymous commenter. Don't know why blogger didn't recognize me! Maybe it's the same in some big churches - they just don't know who you are. But not in my church! :-) Blessings
BTW still have this pop-ups when I go to your blog. They are blocked by my browser, but maybe you can try to get rid of them by switching to the new Blogger?
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